Privacy Policy
Last updated: June 2026
This Privacy Policy explains how Michael Borenitsch, D.O., P.L.L.C. (“the Practice,” “we,” “our,” or “us”) collects, uses, and protects information submitted through our website and digital services. We are committed to safeguarding your privacy and maintaining the confidentiality of your personal and health‑related information.
Information We Collect
Information You Provide Directly
When you submit a form or contact us through the website, we may collect:
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Full name
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Email address
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Phone number
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Preferred contact method
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Number of family members interested in Direct Primary Care membership
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Message or inquiry details
Although we do not request medical information through our website, we understand that some individuals may choose to include personal health information (PHI) in their message. Any such information is handled in accordance with HIPAA standards.
Information Collected Automatically
Our website uses Wix’s built‑in analytics tools, which may collect:
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IP address
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Device and browser type
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Pages viewed
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Time spent on the site
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Cookies for site performance and functionality
This information helps us improve website performance and user experience.
How We Use Your Information
We may use the information you provide to:
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Respond to your inquiries
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Contact you by email, phone, or text message
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Provide information about our services
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Assist with scheduling or follow‑up
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Improve website functionality and user experience
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Support patient care coordination when appropriate
For established patients, communication may also occur through our secure patient portal or through automated reminders sent via our EHR system, eClinicalWorks (eCW).
We take reasonable administrative, technical, and physical safeguards to protect your information. This includes:
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Secure data transmission through Wix
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HIPAA‑compliant handling of any PHI you choose to share
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Restricted access to patient information
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Secure communication channels for established patients
However, please avoid sharing sensitive medical information through general website forms whenever possible. We will direct you to the patient portal if detailed PHI is needed.
How We Protect Your Information
We do not sell or rent your personal information.
We may share information only in the following circumstances:
With Service Providers
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Wix, which hosts our website and provides analytics
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eClinicalWorks (eCW) for patient communication and reminders
These providers may process data on our behalf but do not have permission to use it for their own purposes.
For Patient Care Coordination
With your consent or as part of your care, we may share necessary information with:
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Laboratories
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Pharmacies
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Specialists
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Emergency Departments
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Urgent Care centers
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Other medical facilities involved in your treatment
When Required by Law
We may disclose information to comply with legal obligations, court orders, or regulatory requirements.
Sharing Your Information
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
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Improve site performance
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Analyze website traffic
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Enhance user experience
You may adjust your browser settings to block cookies, but some site features may not function properly.
HIPAA Notice
While our website is not intended for transmitting detailed medical information, any PHI you choose to submit is handled in accordance with HIPAA privacy and security standards.
Established patients should use the patient portal for secure communication regarding medical care.
Communication Methods
By submitting your information, you consent to being contacted by:
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Email
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Phone
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Text message
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Patient portal
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Automated reminders through eClinicalWorks
You may request changes to your communication preferences at any time.
Our website may contain links to external sites. We are not responsible for the privacy practices or content of those websites.
Links to Third-Party Sites
Updates to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Michael Borenitsch, D.O., P.L.L.C.
200 N. Maple St.
Suite B.
Fennville, Michigan 49408
Phone: (269) 786-6010
Email: drb@michaelborenitschdo.com